The rise of mobile gambling

2013 is drawing to a close and a lot has happened in the past year. One of the most notable advances has been the rise in mobile acquisitions. Over the past 12 months, we have seen three-digit growth across all Fortune Lounge brands. So we decided to dedicate the last newsletter of this year to mobile - what happened in 2013 and what we can expect in the future.

Mobile communications have experienced a huge boom over the past few years, and this rapid growth has focused on mobile gambling - with more people accessing casinos through their mobile devices. More than half of Fortune Lounge players now enter casinos from mobile devices, and this growth is largely due to the fact that developers are promoting mobile gaming applications for Apple iOS and Android smartphones. In addition, app and operating system upgrades, such as the recent addition of a number of languages, as well as broader data plans, create a positive appeal.

Thus, mobile casinos and mobile gambling will conquer the gaming world, and it's only a matter of time before they become the predominant method of gaming. That's why is so focused on improving its mobile product offering.

We are constantly updating our mobile product, and the most recent updates include an updated promotional lobby for all Fortune Lounge brands, with custom player messaging and the ability to participate in mobile promotions.

We are currently working on the launch of a new adaptive mobile site. This will allow players to view the casino on a variety of screen sizes and provide a personalized mobile experience. The new site is based on an optimised multi-tiered approach that uses scripts to adapt to different devices.

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