2013 is drawing to a close, and much has happened over the past year. One of the most notable achievements has been the growth in mobile acquisitions. Over the past 12 months we have seen triple-digit growth across all Fortune Lounge brands . So we decided to dedicate our last newsletter of the year to mobile - what happened in 2013 and what we can expect in the future.
Mobile has experienced a huge boom in the last few years, and this rapid growth has been focused on mobile gambling - with an increase in the number of people accessing casinos through their mobile devices. More than half of Fortune Lounge players now access the casino from mobile devices, and this growth is largely due to developers promoting mobile gaming apps for Apple iOS and Android smartphones. In addition, app and operating system upgrades, such as the recent addition of a number of languages, as well as broader data plans, are creating a positive appeal.
Thus, mobile casinos and mobile gambling will conquer the gaming world, and it's only a matter of time before they become the predominant method of gaming. That's why VegasTreasureChest.com is so focused on improving its mobile product offering.
We are constantly updating our mobile product, and the most recent updates include an updated promotional lobby for all Fortune Lounge brands, with custom player messaging and the ability to participate in mobile promotions.
We are currently working on the launch of a new adaptive mobile site. This will allow players to view the casino on a variety of screen sizes and provide a personalized mobile experience. The new site is based on an optimised multi-tiered approach that uses scripts to adapt to different devices.